this is what my installation looked like, set up on the corner of Bowery and Houston:
after 45 minutes and a few takers, this man was the first to open the salt on the spot and throw it over his shoulder for good luck:
one hour later, i returned to the scene, and this is what i found:
overall, i felt the installation was a success. when i was first faced with a small bowl of mystery substance on the floor outside a Japanese restaurant, i was both confused and curious. after doing a bit of research and learning the meaning in this found object, i wanted to offer it to the public with an explanation, and see if there would be any takers... and there was! some people dismissed the installation completely, some simply glanced, but some stopped to think about it... they discussed it with their pals, took pictures of it, grabbed some salt and ran away, and even opened it and threw it over their shoulders. it started a conversation, both personal and public. whether it was just with one other person or with the entire street, it made people think about something else, even for just a minute. with any installation, the passerby is forced to look at [it], but with something that invites you to participate, it pushes you to interact and brings the experience to a different level. even something as simple as taking a small bowl of salt opens your afternoon to new possibilities... will you research it? give it to a friend? put it outside your door? cook with it? or maybe just take it with you and keep it as a memory of that particular day in NYC (free protection from evil spirits could be a useful tool in this city!) either way, at the end of the day, 9 lucky people walked away with a plastic bowl of kosher salt and a hopefully some good luck, on me.
video coming soon!




What q wonderful idea, kinda the popular "happenings", i love these ideas, dont know if ill do exactly this but im enchanted with the idea of doing something like that...
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